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Build Your Own Fantasy Football Ranking Tools: Why Bottom-Up Projections and WORP Are the Only Real Way to Gut-Check Your Fantasy Rankings
Top-down rankings tell you what's already consensus. Bottom-up projections, anchored by WORP and measured against real ADP, tell you where the consensus is wrong. Here's how to gut-check your board with Statsnap, plus my favorite 2026 WR/RB/TE values to beat their ADP.
Jake Horvat
2 days ago8 min read


Band of Brothers vs. The Pacific: Bigger Battles Can't Save a Broken Story
HBO's two great World War II miniseries are forever bound together. Band of Brothers (2001) and The Pacific (2010) come from the same creative pedigree — Steven Spielberg, Tom Hanks, and Gary Goetzman — and they were always meant to be companion pieces. But watch them back to back and one thing becomes clear: The Pacific has the more harrowing battles and the more honest view of war during battles, yet it never grips you the way Band of Brothers does. The reason isn't the com
Jake Horvat
2 days ago4 min read


How Winston-Salem Businesses Can Actually Win at Marketing in 2025
Winston-Salem is one of the most overlooked markets in the Southeast — and that's exactly why smart businesses here have a massive advantage. Here's the complete local marketing playbook.
Jake Horvat
Apr 224 min read
What the Automotive Industry Taught Me About Scaling a Franchise
Most people think franchising is about selling a brand. After years in the automotive industry, I learned it is actually about engineering a repeatable system, one that produces consistent results whether you are running one location or one hundred. The Dealership Model Is a Masterclass in Franchise Operations Automotive dealerships are, at their core, franchise operations. They live and die by standardized processes: how a customer is greeted, how a vehicle is presented, how
Jake Horvat
Mar 152 min read
About Jake Horvat | Growth Marketing and Marketing Executive
I am a Growth and Performance Marketing executive with a track record of building revenue engines at scale. I have owned $20M+ P&L budgets, led teams of 12 across paid media, SEO, lifecycle, and creative, and driven over $225M in combined revenue growth across the automotive and fitness industries. This is not a resume. It is a record of what gets built when growth marketing strategy meets real operational discipline. What I Do I build growth systems that tie media, data, and
Jake Horvat
Mar 153 min read
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